In its 50 years of stay here in the Philippines, Kawasaki has successfully carved a niche that is grounded in hard-work and a reputation for sterling excellence.
Kawasaki Philippines, producing some 18,000 motorcycle units every month, built its reputation as the number one brand for heavy-duty tricycles in the Philippines. The product remains Kawasaki´s top seller. Lately, Kawasaki is also making concerted effort to woe the young and upwardly mobile market through its Dominate campaign that equates motorcycles with everyday lifestyle. With this move, Kawasaki updates its image yet remains true to one of its traditional values: "Quality is more than a quest. It is our motivation.”